World-renowned Sports Performance Consultant and Mindset Coach. Over the past 24 years, he has worked with numerous Olympians, Paralympians, World Champion Athletes and no less than 11 Grand Slam Champions.
An author of three books, “7 Keys to Being A Great Coach”, “Champion Minded”, and “Becoming a Great Team Player”, he is also an International keynote speaker and podcast host.
Lars is one of the most accomplished badminton coaches worldwide, having worked with the Danish, Finnish, Dutch and New Zealand national teams, as well as being head coach of the International Badminton Academy.
With Denmark, he served as head coach from 2010 to 2016. Notable successes with the Danish team include the Thomas Cup triumph in 2016; Olympic silver and bronze medals in 2012 and 2016; and nine medals at World Championships from 2006 to 2015. On top of this there are numerous International titles that he guided Danish players to.
Lars has a Bachelor Degree in Sport and English from Copenhagen University.
Penny Briscoe OBE
Penny Briscoe OBE is the Director of Sport at the British Paralympic Association (BPA) Penny was Chef de Mission of the Great Britain Paralympic teams at Sochi 2014, Rio 2016 and PyeongChang 2018 and will again assume that duty at Tokyo 2020. Before joining the BPA she was Senior National Coach at British Canoeing for Atlanta 1996 & Sydney 2000 Olympic Games
Penny has been instrumental in supporting the achievements of British Para sport athletes to challenge perceptions and break down barriers, and is a leading voice in the development of Para sport and Great Britain’s success at the Paralympic Games.
Kim Myo Jung
Kim has been involved in development of Para badminton in Korea for over 20 years. Currently the Head coach of Korea’s Para-Badminton National Representative Team, Kim has coached Korean athletes to no less than 30 world and International titles, particularly in the Wheelchair Sport Classes.
Kim has a Masters and Ph.D. in Physical Education, is a part time lecturer and is the author of the book “Basic Theory and Practice of Badminton for the Disabled”